DreamWorks Animation declared that it was teaming with Merlin Entertainments to establish a “Shrek” themed visitor attraction, to be called Shrek’s Far Far Away Adventure, in London.

The first Shrek Far Far Away Adventure will open at County Hall on London’s South Bank in summer 2015, with six planned over the next nine years globally, after the tie-up with US firm DreamWorks.  It will take visitants thru a live interactive adventure featuring Shrek, Fiona, Donkey, Puss in Boots and other characters from the franchise.